Mahindra & Mahindra, one of India’s leading SUV manufacturers, has announced a price hike of up to 3% for its range of SUVs and commercial vehicles (CVs), effective from April 2025. The company has cited rising input costs and increasing commodity prices as the main reasons for this price revision. The hike will differ across various models in the SUV and CV categories.

Mahindra, founded in 1945, is a major player in several industries, from farm equipment and SUVs to information technology and financial services. With over 2.6 lakh employees across more than 100 countries, the company holds a strong position not just in India, but globally. It’s also recognized as the world’s largest tractor manufacturer by volume. Beyond its core business areas, Mahindra has significant investments in renewable energy, agriculture, logistics, hospitality, and real estate.

The company’s leadership in environmental, social, and governance (ESG) practices plays a key role in its approach to business. Mahindra has been focusing on creating positive change in the lives of rural communities while improving urban living, with a mission to enable people to rise.

This price increase, though inevitable due to market conditions, may be a concern for customers who were hoping for more affordable options. On the other hand, Mahindra’s strong brand image and continued innovations in their vehicle range may make customers willing to accept this change, knowing they’re investing in durable and trusted vehicles.

On the positive side, Mahindra’s efforts to address rising costs show their commitment to maintaining product quality and ensuring that customers get value for their money. However, for many buyers, this increase could make a significant difference in their purchasing decisions, especially for those looking to buy in the near future.

Overall, while Mahindra’s price hike may cause a short-term shift in buying patterns, the brand’s longstanding reputation and ongoing efforts to lead in various sectors will likely keep its loyal customer base intact.

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